5 Ways to Improve the Design and Functionality of Your Website

There is no underestimating the importance of a good website, after all, it is the main representation of your business and the method visitors will use to buy your products or take up your services. With this in mind, why is it that so many businesses still get it wrong? It is highly off-putting to take the trouble to find a specific website, only for it to be poor quality design and awkward to navigate around. It leaves you with a negative impression of the business and no reason to ever go back to the website. This video tells you a bit more information about creating your website and aims towards specific businesses. There are various ways you can improve the design and functionality of your website, in order to grow a successful business.

1.   Attractive Design and Colours

When designing website for your business, you should make sure you use colours and designs which are easy on the eye and don’t cause any confusion for the visitor. A website is much more than just how it looks, but this helps a lot and will encourage visitors to read further. If the design is all over the place and the colours make the text unreadable, you will not encourage consumers to stay for long, let alone to buy into your services.

2.   Readable with Good Content

The content on your website should be high quality and without spelling or grammatical errors, otherwise you will give an unprofessional impression of your company. The content should be informative and engage the reader for long enough that they will want to learn more about what you have to offer.

3.   Smooth Navigation and Easy Usage

None of us really have the patience to spend more than a few minutes of our time trying to work out how to navigate around a website, so make sure yours is smooth and easy for the visitor to use. You should regularly check that any links are working properly and that text is readable and not overlapping on the page or anything. If you are selling on your website, it is imperative that this part works; otherwise you will lose out on customers.

4.   Relevant Images

Any images you place on your website should be relevant to what you are offering and the content of your website and you should use these sparsely throughout. An overloading of images will not only make your website less readable, it will also make it run slower when you are trying to navigate around it.

5.   Clear and Concise

The information you are providing to readers should be clear and concise, without causing any confusion. You are trying to make that all important sale and you can only do this by sending out the right message. It is always a good idea to ask for a second opinion when designing websites, as there can always be ways to make improvements. If you want to learn more about turning the design into a sale, you can read this article for further information.