5 Signs You Need to Redo Your Website

You may have invested a lot of time and effort into getting your website up and running; looking exactly the way you want it to and carrying out the functions you need, but just like anything, websites need proper maintenance. You may not have a lot of knowledge about website design or you may in fact be an expert, but there are various ways you can tell that your website needs a bit of an overhaul.

1.   The Content is Out of Date

It is important that the content of your website is always kept up-to-date and accurate; otherwise it won’t really entice potential customers to stay on your website, let alone buy your products or invest in your services. No one really wants to read old news, so keep your content fresh and relevant at all times. Visitors will quickly become annoyed if, for instance, you are advertising products you no longer have in stock, so just keep on top of the content and update it with any changes.

2.   It Is Not Responsive

In the world of advanced technology, you need to move with the times and this means ensuring your website design is responsive. A responsive web design means people will be able to access it on their smartphones without any hassle. They should be able to view the website without losing any of the quality or ability to carry out functions. This is highly important as after all, millions of people use their mobile phones to make purchases every day from websites. You can find out more about responsive websites and how to make the most of them by reading this article.

3.   Takes Ages to Load

It can be very off-putting for visitors if your website takes ages to load up or is constantly crashing, so if this is the case with your website design, you may want to look at giving it an overhaul. It’s all about being fast and responsive these days when it comes to website design and if you can’t keep up with it, you will find that you will end up losing customers as a result.

4.   Low Ranking on Google

If your website is ranking low on Google, it is time to make some changes. The lower you rank on Google, the less likely it is that people will be able to find you, which means you won’t be maximising the benefits of your website design. Your SEO has to be right on your website, so make sure you incorporate this into it or call on an expert agency to do it for you. You can find out more about improving the ranking of your website on Google by taking a look at this short video.

5.   Difficult to Update

If you are having trouble updating the content of your website, you may need to look at installing a content management system, if you don’t already have this in place. It is imperative that you always keep your website up-to-date as failing to do this will have consequences for the ranking and number of potential visitors landing on your site. 

5 Ways to Improve the Design and Functionality of Your Website

There is no underestimating the importance of a good website, after all, it is the main representation of your business and the method visitors will use to buy your products or take up your services. With this in mind, why is it that so many businesses still get it wrong? It is highly off-putting to take the trouble to find a specific website, only for it to be poor quality design and awkward to navigate around. It leaves you with a negative impression of the business and no reason to ever go back to the website. This video tells you a bit more information about creating your website and aims towards specific businesses. There are various ways you can improve the design and functionality of your website, in order to grow a successful business.

1.   Attractive Design and Colours

When designing website for your business, you should make sure you use colours and designs which are easy on the eye and don’t cause any confusion for the visitor. A website is much more than just how it looks, but this helps a lot and will encourage visitors to read further. If the design is all over the place and the colours make the text unreadable, you will not encourage consumers to stay for long, let alone to buy into your services.

2.   Readable with Good Content

The content on your website should be high quality and without spelling or grammatical errors, otherwise you will give an unprofessional impression of your company. The content should be informative and engage the reader for long enough that they will want to learn more about what you have to offer.

3.   Smooth Navigation and Easy Usage

None of us really have the patience to spend more than a few minutes of our time trying to work out how to navigate around a website, so make sure yours is smooth and easy for the visitor to use. You should regularly check that any links are working properly and that text is readable and not overlapping on the page or anything. If you are selling on your website, it is imperative that this part works; otherwise you will lose out on customers.

4.   Relevant Images

Any images you place on your website should be relevant to what you are offering and the content of your website and you should use these sparsely throughout. An overloading of images will not only make your website less readable, it will also make it run slower when you are trying to navigate around it.

5.   Clear and Concise

The information you are providing to readers should be clear and concise, without causing any confusion. You are trying to make that all important sale and you can only do this by sending out the right message. It is always a good idea to ask for a second opinion when designing websites, as there can always be ways to make improvements. If you want to learn more about turning the design into a sale, you can read this article for further information.