Simple Ways to Turn Web Visitors into Sales

You can spend a huge amount of time getting your website set up, making use of search engine optimisation and driving traffic to it, but how do you turn these visitors into sales? It can be very frustrating to have a good flow of traffic to your website, without ever seeing any results, so you need to focus on your digital marketing to ensure you get it right. Of course, the style and design of the website matters but there are several other ways you can turn your visitors into sales.

• Regular Content

If your website is not updated regularly, you can’t really expect that visitors will want to hang around for long, which means you will potentially lose out on sales. You should take time and pay attention to what you are posting on your website, so that you engage readers and encourage them to want to find out more about your products or services. It can be quite time consuming to do this, which is why many businesses use outside agencies to facilitate it, but it is worthwhile when you start to gauge interest and more importantly, conversion into sales. You can find some further reading here.

• Subscription

You should provide options to your readers for subscribing to your services, such as an option to enter their email address as this will enable you to contact them with any updates. You can also allow them to sign up to a monthly newsletter or other regularly form of communication, so that they don’t forget all about you and fail to use your services.

• Buttons

A graphical button which stands out on your page and navigates the reader to a place to buy your products will grab their attention and make it unable to resist. You don’t want to over sell as this can be off-putting, but incorporating obvious ways for them to buy is essential. If you land on a website and can’t find an easy way to sign up or buy, you will be unlikely to hang around for long. Sales can be very easy to lose in this way, so make sure you don’t leave the visitor feeling confused.

• Special Offers

Everyone loves a discount or special offer, so put these on your website as a way of encouraging sales. If you have grabbed the attention of the reader enough to be on your website, it means they are interested in your services already, so you just have to sway them enough to want to buy. If you offer good deals to loyal customers, it will encourage them to stay with you.

There is nothing more frustrating than getting one part of your website right, only to discover that the traffic you are driving is not converting, which is why it is essential to spend some time to get it right. You can find out more about your website design and the ways to make it more lucrative for your business by taking a look at this short video.