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Thursday 5 September 2013

Celebrate a Decade of Web Design Success

Over the past ten years the World Wide Web has changed a lot and as a result your web design agency has had to constantly adapt the way they work. Some things haven’t changed much at all however and overall it is safe to say it has been a fabulous decade for those in the web design field.

The internet was first used in the 1980’s commercially however from the moment it emerged, shiny and new for the public to enjoy it has grown with a speed that no-one could have predicted. From the first “schweeaorrr…bip….bip” to the superfast broadband or even fiber optic internet connections we enjoy today we have seen many changes, not only in the way that we use the internet, also in the way that websites are being designed.

Back in 1994 most websites remained text-based, Yahoo was in its infancy and Google and Ebay were nowhere to be seen. While clearly a lot has changed since then a lot has stayed the same, namely what is needed to make a website truly effective.

The levels of development in technology has given us laptop computers, notebooks, tablets and now even mobile phones that are cable of browsing and using the internet from pretty much anywhere that a Wi-Fi signal can be used. What this has meant for the humble web design agency is that web designers have had to optimise web sites in order to ensure that all information may be clearly seen and all functions work regardless of how the internet is accessed. Apps are probably the latest web design trick to help us savvy internet users doing what we want in the minimum of time.

Back when the internet first became widely available web designers had a list of points to consider when it came to designing a website and many of those points will still remain true today.

Usability is a key issue when it comes to web design and your web design agency will no doubt have spent much time looking at ways to make navigation easier and do so in a way that pleased Google’s search crawler bots. This focus on usability hasn’t changed since the World Wide Web became open for business for the public and this is good to see.

The fundamentals of good web design have remained as important today as they were back at the beginning and this in itself is something to celebrate. It would be very easy for web designers to get caught up in SEO, the newest developments, the fastest working apps and more and forget about what consumers really need when it comes to a user-friendly website.

There is no doubt that the internet will continue to expand and develop, as will the technology that it may accessed on over the next ten years or so. It is safe to assume however that whoever writes this article in another ten years will still be celebrating the fact that a web design agency still values the important core factors of web design over anything else. We can but hope this is still the case.

Attribute to: Duncan Cumming

Having established his career in digital sales and marketing, Duncan formed his own digital marketing agency. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing.

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