You
may have invested a lot of time and effort into getting your website up and
running; looking exactly the way you want it to and carrying out the functions
you need, but just like anything, websites need proper maintenance. You may not
have a lot of knowledge about website design or you may in fact be an expert,
but there are various ways you can tell that your website needs a bit of an
overhaul.
1. The
Content is Out of Date
It is important that the content of
your website is always kept up-to-date and accurate; otherwise it won’t really
entice potential customers to stay on your website, let alone buy your products
or invest in your services. No one really wants to read old news, so keep your
content fresh and relevant at all times. Visitors will quickly become annoyed
if, for instance, you are advertising products you no longer have in stock, so
just keep on top of the content and update it with any changes.
2. It
Is Not Responsive
In the world of advanced technology,
you need to move with the times and this means ensuring your website design is
responsive. A responsive web design means people will be able to access it on
their smartphones without any hassle. They should be able to view the website
without losing any of the quality or ability to carry out functions. This is
highly important as after all, millions of people use their mobile phones to
make purchases every day from websites. You can find out more about responsive
websites and how to make the most of them by reading this article.
3. Takes
Ages to Load
It can be very off-putting for
visitors if your website takes ages to load up or is constantly crashing, so if
this is the case with your website design, you may want to look at giving it an
overhaul. It’s all about being fast and responsive these days when it comes to
website design and if you can’t keep up with it, you will find that you will
end up losing customers as a result.
4. Low
Ranking on Google
If your website is ranking low on
Google, it is time to make some changes. The lower you rank on Google, the less
likely it is that people will be able to find you, which means you won’t be
maximising the benefits of your website design. Your SEO has to be right on
your website, so make sure you incorporate this into it or call on an expert
agency to do it for you. You can find out more about improving the ranking of
your website on Google by taking a look at this short video.
5. Difficult
to Update
If you are having trouble updating
the content of your website, you may need to look at installing a content
management system, if you don’t already have this in place. It is imperative
that you always keep your website up-to-date as failing
to do this will have consequences for the ranking and number of potential
visitors landing on your site.