Why Your Website Design is So Important

You could have the best product for your sector on the market however if your website design is ineffective your business will never reach its full potential.

The majority of businesses have a website nowadays which they use to advertise their services, sell their products and build brand awareness. Many of these websites however are not working as well as they could be and a lot of that comes down to a lack of effective website design.

Your website is your online calling card, your twenty four hours a day presence when you are busy doing other things and can’t communicate with potential customers yourself. As such it is essential that your website design is well thought out and does your product or service justice.

·         Ease of Use

Your advertising may send thousands of potential leads to your website however if the site is slow, badly designed, is difficult to navigate and is otherwise simply doing a poor job very few if any visitors will stay and shop and none will share or recommend the site. The point of a website is to make getting in touch or buying products easy for the consumer and much of that relies on decent website design geared towards ease of use.

·         Brand Recognition and Awareness

Could you describe the logo, colours and font of your favourite food item or branded gadget? Most people could and marketers use brand awareness when putting together advertising campaigns as familiarity breeds trust and often loyalty. Using branding, a familiar tone and other key design features across any website design is a well-known and much used strategy for making a website work more effectively.

·         Social Media Integration

The social media world opens doors that no other form of advertising does, and certainly not as quickly or as reasonably priced. A website and a social media platform however work much more effectively when integrated than when not. Social media share buttons, tools and widgets which encourage a website visitor to visit the social media site, share your content and cleverly placed links on social media platforms all work together to maximise positive exposure.

·         Search Engine Optimisation

You might have the best looking website in the world however if no-one can find it, no-one will see it or buy from it. Search engine optimisation is all about making your website stand out from the crowd in the Google listings, grab the attention of searchers and drive traffic your way. A properly optimised website will be significantly more successful in terms of generating leads than one that is not.

·         Effective Content Management

Another essential facet of web design is the content. Of course pretty colours, fonts and logos will “wow” a visitor for a few seconds however they don’t keep people reading, searching or ultimately buying. The key to successful content management is to have brand identified blogs, videos, sound bites, photographs, news items and more which appeal to the visitor, offer them something, encourage engagement and sharing. Content should be regularly revised to keep it fresh and relevant.

Website design is more complex that many would believe however a properly put together site which is carefully maintained will produce undeniable results in terms of business success.