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Thursday 10 October 2013

5 Signs You Need to Redo Your Website

You may have invested a lot of time and effort into getting your website up and running; looking exactly the way you want it to and carrying out the functions you need, but just like anything, websites need proper maintenance. You may not have a lot of knowledge about website design or you may in fact be an expert, but there are various ways you can tell that your website needs a bit of an overhaul.



1.   The Content is Out of Date
It is important that the content of your website is always kept up-to-date and accurate; otherwise it won’t really entice potential customers to stay on your website, let alone buy your products or invest in your services. No one really wants to read old news, so keep your content fresh and relevant at all times. Visitors will quickly become annoyed if, for instance, you are advertising products you no longer have in stock, so just keep on top of the content and update it with any changes.

2.   It Is Not Responsive
In the world of advanced technology, you need to move with the times and this means ensuring your website design is responsive. A responsive web design means people will be able to access it on their smartphones without any hassle. They should be able to view the website without losing any of the quality or ability to carry out functions. This is highly important as after all, millions of people use their mobile phones to make purchases every day from websites. You can find out more about responsive websites and how to make the most of them by reading this article.

3.   Takes Ages to Load
It can be very off-putting for visitors if your website takes ages to load up or is constantly crashing, so if this is the case with your website design, you may want to look at giving it an overhaul. It’s all about being fast and responsive these days when it comes to website design and if you can’t keep up with it, you will find that you will end up losing customers as a result.

4.   Low Ranking on Google
If your website is ranking low on Google, it is time to make some changes. The lower you rank on Google, the less likely it is that people will be able to find you, which means you won’t be maximising the benefits of your website design. Your SEO has to be right on your website, so make sure you incorporate this into it or call on an expert agency to do it for you. You can find out more about improving the ranking of your website on Google by taking a look at this short video.

5.   Difficult to Update

If you are having trouble updating the content of your website, you may need to look at installing a content management system, if you don’t already have this in place. It is imperative that you always keep your website up-to-date as failing to do this will have consequences for the ranking and number of potential visitors landing on your site. 

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