5 Reasons Why your Business Needs a Blog

Anyone in social media marketing will confirm that having a business blog is indeed an invaluable tool for a business and this piece shows you why.

Blogging has taken the world my storm with millions of people regularly reading or writing a blog. Blogs were once simple digital diary however they are now a way to also share relevant information with a customer base, build loyalty, increase brand awareness and even boost profits.

The humble blog has turned into a business tool which is extremely valuable and may turn out to be very lucrative for some and here is why:

1.   SEO

Well written copy on a business blog should be SEO optimised. Search engine optimising is an important part of the social media marketing effort as social media and SEO are starting to work together more than they ever have to reap great results. Content on blogs should be engaging and useful however it should also include relevant keywords and phrases which will make the site more visible in the Google listings.

2.   Brand Identity

A large part of blogging for business is about building a persona, voice or face for the public to see, hear and relate to. A company with a strong brand identity will have a strong content management team in place and will be easily recognised anywhere with a consistent message and tone of voice. A blog is an ideal way to spread an identity further or continue to develop it.

3.   Traffic Driving

A blog with fabulously engaging content is not only going to keep readers coming back, it is going to encourage them to click on links which take them on to other recommended content or your website which is where they will hopefully be converted to customers or service users. A well written blog that has been designed carefully may be responsible for a significant amount of website traffic.

4.   Be a Leader

Building a successful blog, regardless of what sector you are in gives you an opportunity to market yourself as an expert or leader in your field. Sharing high quality information on your niche and linking with other in the same sector yet not a competitor is good for authority as well as SEO. As people turn first to those in the know in any given field becoming recognised as a leader has its advantages.

5.   Build Trust

Businesses come and businesses go; especially in this currently economic climate therefore consumers tend to be more reluctant to throw everything in with one brand. Building loyalty is important and loyalty comes from trust and respect. A business blog could be a website full of special offers and marketing copy or it could be a mixture of these and some really clever content which encourages a feeling of familiarity, reliability and ultimately trust. Consumers that trust you will tell others about you will share your content with their own contacts and will be more likely to become customers themselves.

There are many reasons a blog is a great business tool however it is important to remember that not all blogs are good for business. Only those which merge great content, social media marketing, web design and digital marketing make the grade and are as effective as they can be in terms of increasing business.